My beginnings were humble, scrappy, and lackluster — the gear was used, the website DIY, the industry knowledge minimal. But fueled by grit, determination, and a strong dose of gay audacity, I set out to build a creative business and truly believed I could do it (and that I did!.

There was lots of building and tinkering, then even more deconstructing and rebuilding, again and again. Lessons learned the hard way. High highs, low lows. Seasons of win after win, and even longer seasons of overwhelm, burnout, and complete mental breakdowns. Only to get up and keep building and creating. Because that's what I do. I create.

After trudging through so much entrepreneurial muck and mire for over 18 years and wearing every damn hat there ever was, I've learned a thing or two and have developed a pretty solid eye for seeing what's not working, knowing what will, and helping you get there without paralyzing overwhelm or the burning desire to quit it all and hurl yourself into the deep blue.